About Adele

Where This Came From

I've spent about ten years in marketing and about ten years around the contractor business. I've hired contractors, worked alongside them, and handled the marketing side for them. And along the way I read a lot of bids.

What stuck with me is how often a good tradesperson loses money on a job he should have made money on — usually because the numbers got worked out on the back of a receipt or in his head on the drive over.

Why These Tools Exist

Every one of them answers a question somebody actually asked me. What do I charge for this? Did I make anything on that last job? What am I forgetting to bill for?

The technical side I picked up over the years from programmers I worked with, and that's what let me build all of this myself. No outsourced dev team, no template marketplace, no AI-generated guesswork. Just tools that solve real problems for real people.

TogoMarketing

TogoMarketing started out as my Facebook ads agency. Same domain, new direction. The marketing work taught me what people actually need to run their businesses. The contractor work taught me what they were getting wrong. These tools sit right where those two worlds meet.

How It Works Here

The way it works here is simple. You download it once and it's yours — no subscription, no login to keep track of, no monthly charge that quietly drains your account while you're not using it.

And if a file won't open or something isn't right, just email me and I'll take care of it. I'm not a faceless corporation hiding behind a ticket system. You email, I answer, we fix it.