Direct Mail Campaign ROI Tracker (Cost per Lead, Cost per Deal)

Free templates from random websites are basic, error-prone, and lack the domain-specific databases and calculations that make a tool actually useful. SaaS alternatives charge you $20–$200 every month, forever.

You're spending $2K-20K/month on direct mail with no idea which lists or mail pieces actually produce deals — that's gambling, not marketing.

Direct Mail Campaign ROI Tracker (Cost per Lead, Cost per Deal) is the solution. This isn't a generic template — it's a purpose-built Excel spreadsheet with pre-loaded reference data, professional formulas, and client-ready output. You enter your inputs; the spreadsheet does the math. No subscription, no recurring fees, no cloud dependency.

Key Features

• 12-campaign comparison ranked by ROI
• List source performance ranking (10 sources)
• Multi-touch modeler with marginal cost analysis

What's Inside

Multiple tabs for data entry, calculations, and client-ready output. All formulas unlocked and visible. Zero macros — works in Excel, Google Sheets, and LibreOffice.

Who Is This For?

Built for professionals and business owners who need accurate results without expensive SaaS subscriptions. Solo or multi-project, this tool does the heavy lifting.